This lookbook was designed in collaboration with Heather and Abigail at Studio HMVD for their client Kayla Elizabeth. They had developed the brand, shot incredible imagery, and needed a lookbook to include in influencer promotion boxes. Utilizing the bold, bright, and playful brand they built, we developed a lookbook that communicated this same energy while showing off the product to its fullest potential. 

Inspired by each of the collections, bling-bling, evil eye, and classic, we structured the book around each shoelry™ collection. We gave them each their moment, with one intro spread and one product-heavy spread. And since this was for launch, in addition to showing off each of the shoelry™ collections, we also shared the brand story, introduced the concept of shoelry™, and described how-to-use.